For local businesses whose customers search for them
Google Ads
A named Beacon add-on, not a default. Search campaigns that fill the gap while organic climbs, tracked to the lead so you can see the day it stops paying and turn it down.
533 enquiries for Above All Awnings in 2026 so far. 6 live client sites
Ads with an exit plan
Most agencies sell ads as a permanent line item because the fee grows with the spend. We sell them as a bridge. Organic local search takes months to build; ads can produce calls this week. Run them while the engine warms up, watch the cost per counted lead, and turn them down as organic takes over.
That is what happened with Above All Awnings: paid search visits went from 2,596 to 3 while Google clicks grew 222%.
What is in it
- Search campaigns only. Keyword-by-city, matched to the service and city pages the site already has, so the landing page is relevant and the quality score is high.
- Call and form tracking. Every ad lead lands in the counter tagged as paid, with the campaign and keyword attached.
- Negative lists and geo fences. The budget goes to your cities and your services, not to job seekers and the next town over.
- Monthly review. Cost per counted lead against the organic trend, and a recommendation to hold, trim or stop.
Where it fits
Google Ads is an add-on to Full Local Growth, priced as a flat monthly fee on top. It is not sold on its own, because ads without a fast site and a maintained profile waste the clicks they buy.
Questions
Do I need ads if I am doing SEO?
Usually only at the start. Organic takes months; ads can produce calls in week one. The plan is to run them while the city pages climb, then taper as organic takes over. Above All Awnings went from 2,596 paid search visits to 3 this way.
What is the minimum budget?
It depends on the market. A single-city business can test with a few hundred dollars a month. We will tell you on the call if the numbers do not work.
Do you take a percentage of spend?
No. Ads management is a flat monthly add-on to Full Local Growth. Your budget goes to Google, not to us.
Where do ad leads go?
The same lead counter as everything else, tagged as paid. You see the cost per counted lead, not the cost per click.
Live client sites
Ready to out-rank the giants in your market?
One call maps the plan. No pressure, no jargon, no obligation.